Are you ready to drive (get it?) more business to your golf course? These tips for marketing your golf course will give you some guidance to do just that. From social media marketing and SEO to offering lessons and involving the community, let’s get into it.

First and Foremost, You Need Reach

One way to do this is by developing a blog with great content around tips and tricks for golf. Through great and relevant content, you will increase your organic rankings in search engines such as Google—this is also known as search engine optimization or SEO. Another way to do this is through social media platforms such as Facebook, Instagram, and Twitter using photos, videos, and general posts. However, there’s one caveat. The quality of photos and videos used on your pages can directly affect how customers perceive your course. So, invest in a quality camera and some equipment, such as a tripod which has several benefits, to show off how beautiful your course is.

Now That There Are People at the Course, Give Them Some Freebies

Leaving a positive impression usually brings people back. When someone new visits your course, it’s up to you to make it a memorable experience. One way to do this is by giving out freebies, because who doesn’t love free stuff? Some common items you can distribute include offering them a golf club rental or offer golf lessons. However, one of the best freebies for any golfer is a set of golf balls, and since they’re free, it allows you to make a statement. For example, you can put your course’s name on them to remind people of how great your course was. The bottom line is you should create the best customer experience for everyone that comes to your course, but especially if they’re new!

Get the Community Involved

Encourage local businesses to advertise by allowing them to sponsor a hole or be a sponsor during a charity or fundraising event at your course. In addition, you could host a golf championship for local players and host their families. Many golf courses have their own golf club facility on-site, and many of these clubs open their doors for special events such as weddings.

There are a few major reasons that make your course better than the competitions, but it all starts with reaching people. That’s why these tips for marketing your golf course are so crucial. For instance, you need to invest in a camera and some gear to show off your course. Developing a blog and social media marketing plan will help you putt out the competition while improving your organic rankings on search engines. Once you have people’s attention and new players are coming to your course, you must create a positive experience through offering freebies and discounts and hosting community events.